I was born in the East End of London and grew up around hard work, hustle and straight‑talking people. That background shaped how I approach business today: practical, no fluff, and focused on results.
For the last 33+ years, I’ve worked across the UK and abroad, building and managing sales teams, running operations, and eventually moving into digital marketing and affiliate projects. Those years taught me how real businesses make money and what actually moves the needle.
From traditional sales to digital assets
My career started in traditional, face‑to‑face sales and management. I spent years leading teams, working in high‑pressure environments and learning how to create offers people genuinely want to say “yes” to.
Over time, I realised the same principles that drive offline sales also apply online: clear positioning, honest communication and systems that work even when you’re not “on the floor”. That realisation pulled me deeper into digital marketing, content, and affiliate ecosystems.
What I do now
Today, I help creators, entrepreneurs and business owners turn traffic into income using strategic affiliate ecosystems, content, and funnels. Instead of chasing random tactics, I focus on building assets that compound over time.
That work includes designing affiliate strategies, building funnels and digital products, and mentoring people who want to create sustainable online income rather than chasing the latest hack.
How I work with people
There are a few main ways I support clients and students:
- Training and programs that show you how to build your own affiliate ecosystem step by step
- Done‑for‑you funnels, lead magnets, and digital assets that plug straight into your existing business
- 1:1 strategy and mentoring to help you move from tactical pawn to strategic owner in your online business
However you work with me, the focus is always the same: simple, strategic moves that turn clicks into consistent, reliable income.
Beyond the laptop
When I’m not building or optimising digital assets, you’ll usually find me learning, testing, or sharing what’s working right now in the online space. I enjoy blending decades of sales experience with modern digital tools to create practical, real‑world strategies people can actually use.
If you’re ready to turn attention into income and build assets that work for you long‑term, this site is your starting point.