The betting affiliate market has seen remarkable growth in 2025, with operators competing fiercely to attract quality traffic. This competition has resulted in more generous commission structures, extended cookie durations, and exclusive promotional tools. Our analysis reveals that the most lucrative programs now offer revenue share rates exceeding 50% and CPA deals reaching up to $500 per acquisition in premium markets.
| Program | Commission Type | Max Rate | Payment Threshold | Cookie Duration |
| Bet365 Partners | Revenue Share | 45% | $100 | Lifetime |
| DraftKings Affiliates | CPA/Revenue Share | $500 CPA | $50 | 60 days |
| Betway Partners | Revenue Share/Hybrid | 50% | $100 | 90 days |
| 1win Partners | Revenue Share/CPA | 60% | $50 | Lifetime |
| 888 Affiliates | Revenue Share/CPA | 40% | $150 | Lifetime |
How We Selected the Best Betting Affiliate Deals
Our selection process involved rigorous analysis of over 50 betting affiliate programs based on several key criteria. We prioritized programs that not only offer competitive commission rates but also demonstrate reliability in payments, provide quality marketing tools, and maintain strong conversion rates. Here’s what we looked for:
Commission Structure
We evaluated the competitiveness of revenue share percentages, CPA rates, and hybrid models. Programs offering tiered commission structures that reward performance were rated higher.
Payment Reliability
We assessed payment frequency, processing times, and minimum thresholds. Programs with consistent payment histories and lower withdrawal minimums scored better in our rankings.
Promotional Tools
The quality and variety of marketing materials, including banners, landing pages, and API access for odds and fixtures, were important factors in our evaluation.
Conversion Rates
We analyzed historical conversion data and EPC (earnings per click) metrics to identify programs that effectively convert traffic into depositing players.
Cookie Duration
Programs offering longer cookie lifespans or lifetime revenue share arrangements received higher ratings for their long-term earning potential.
Exclusive Deals
We gave special consideration to programs offering exclusive promotions, increased commission rates, or special terms for 2025.
1. Bet365 Partners: Industry Leader with Lifetime Revenue
Bet365 Partners continues to dominate the betting affiliate space in 2025, offering one of the most reliable and lucrative partnership opportunities. As the affiliate program of one of the world’s largest online betting companies, it provides partners with access to a globally recognized brand with exceptional conversion rates.
Advantages
- Lifetime revenue share up to 45% on all referred players
- No negative carryover policy
- Monthly payments with low $100 threshold
- Comprehensive suite of marketing materials
- Excellent brand recognition driving high conversion rates
Limitations
- Limited CPA options compared to some competitors
- Strict compliance requirements
- No sub-affiliate program
Commission Structure
Bet365 Partners offers a tiered revenue share model that starts at 30% and can reach up to 45% based on performance. What sets this program apart is the lifetime revenue share on all referred players, meaning you’ll continue earning commissions as long as your referrals remain active. For high-volume affiliates, custom CPA deals are available upon negotiation.
Exclusive 2025 Deal
For 2025, Bet365 Partners is offering new affiliates an accelerated commission structure, allowing them to reach the 40% revenue share tier after just three months of consistent performance, rather than the standard six-month qualification period.
Promotional Tools
Bet365 Partners provides an extensive range of marketing materials, including:
- Responsive banners in multiple languages and sizes
- API access for live odds and fixtures
- Deep-linking tools for specific betting markets
- Customizable landing pages for different campaigns
- Real-time reporting and analytics dashboard
2. DraftKings Affiliates: Premium CPA Deals for US Traffic
DraftKings Affiliates has emerged as one of the most lucrative programs for affiliates targeting the regulated US market. With the continued expansion of legal sports betting across American states, DraftKings offers some of the highest CPA rates in the industry, making it an essential program for affiliates with US-focused traffic.
Advantages
- Industry-leading CPA rates up to $500 per acquisition
- Hybrid deals combining CPA and revenue share
- Low $50 payment threshold
- Strong brand recognition in the US market
- Excellent conversion rates for US traffic
Limitations
- Limited to US regulated markets only
- 60-day cookie duration shorter than some competitors
- Stricter compliance requirements due to US regulations
Commission Structure
DraftKings Affiliates offers three commission models:
CPA Model
Flat rates ranging from $250 to $500 per new depositing player, with rates varying by state and negotiated terms. Premium rates are available for high-volume affiliates.
Revenue Share Model
25-35% revenue share based on the net gaming revenue generated by your referred players, with a 60-day cookie duration.
Hybrid Model
Combines upfront CPA with ongoing revenue share at reduced rates, offering both immediate returns and long-term income potential.
Exclusive 2025 Deal
For 2025, DraftKings is offering a special promotion for new affiliates: $100 bonus on top of standard CPA rates for the first 10 referred players who deposit $100 or more, effectively boosting initial earnings while you establish your partnership.
Promotional Tools
DraftKings provides affiliates with:
- State-specific promotional materials
- Seasonal campaign assets for major sporting events
- Dedicated landing pages for different betting products
- Real-time tracking and reporting
- API access for odds and fixtures integration
3. Betway Partners: Highest Revenue Share Rates
Betway Partners stands out in 2025 for offering some of the highest revenue share rates in the industry, with top-tier affiliates able to secure up to 50% revenue share. With Betway’s strong presence in multiple markets and comprehensive betting products, this program presents an excellent opportunity for affiliates seeking maximum returns on their traffic.
Advantages
- Industry-leading revenue share rates up to 50%
- 90-day cookie duration
- No negative carryover between months
- Comprehensive suite of betting products
- Strong global brand presence
Limitations
- Higher payment threshold ($100) than some competitors
- CPA deals limited to high-volume affiliates
- Some restricted territories
Commission Structure
Betway Partners offers a tiered revenue share model starting at 30% and increasing to 50% based on performance metrics. The tiers are calculated monthly based on the number of new depositing customers (NDCs) and total net revenue generated:
| Tier | Monthly NDCs | Revenue Share |
| Bronze | 1-10 | 30% |
| Silver | 11-30 | 35% |
| Gold | 31-50 | 40% |
| Platinum | 51-100 | 45% |
| Diamond | 101+ | 50% |
Exclusive 2025 Deal
For 2025, Betway Partners is offering new affiliates an automatic upgrade to the Silver tier (35% revenue share) for the first three months, regardless of performance metrics. This gives new partners a higher starting commission while they build their traffic and conversion rates.
Promotional Tools
Betway Partners equips affiliates with:
- Responsive banners in multiple languages and sizes
- API integration for odds and fixtures
- Customizable text links and deep links
- Event-specific promotional materials
- Detailed reporting and analytics dashboard
4. 1win Partners: Highest Revenue Share for Emerging Markets
1win Partners has emerged as a top contender in 2025, particularly for affiliates targeting emerging markets. Offering the highest revenue share rates in the industry at up to 60%, this program is ideal for affiliates with traffic from regions where 1win has established a strong presence, including Eastern Europe, Latin America, and parts of Asia.
Advantages
- Industry-leading revenue share up to 60%
- Competitive CPA deals up to €200
- Low minimum payout threshold of €50
- Lifetime revenue share on all referred players
- Strong conversion rates in emerging markets
Limitations
- Less brand recognition in Western markets
- More restricted territories than some competitors
- Less comprehensive reporting tools
Commission Structure
1win Partners offers one of the most competitive commission structures in the industry:
Revenue Share
Starting at 50% for all affiliates, with the potential to increase to 60% based on performance. This is among the highest standard revenue share rates available in the betting affiliate space.
CPA Model
Fixed rates ranging from €100 to €200 per new depositing player, with rates varying by target market and negotiated terms.
Hybrid Model
Customized combinations of CPA and revenue share available for high-volume affiliates, offering both immediate returns and long-term income.
Exclusive 2025 Deal
For 2025, 1win Partners is offering a special promotion for new affiliates: 60% revenue share for the first three months regardless of performance metrics, giving new partners the highest possible commission rate while they establish their traffic and conversion patterns.
Promotional Tools
1win Partners provides affiliates with:
- Multilingual banners and promotional materials
- Customizable landing pages for different markets
- Deep-linking capabilities for specific betting markets
- Real-time statistics and reporting
- Dedicated affiliate manager support
5. 888 Affiliates: Trusted Brand with Comprehensive Product Suite
888 Affiliates remains one of the most trusted names in the betting affiliate space, offering partners access to a comprehensive suite of gambling products including sports betting, casino, poker, and bingo. With a strong global brand presence and excellent conversion rates, this program is particularly valuable for affiliates seeking a reliable, long-term partnership.
Advantages
- Lifetime revenue share on all referred players
- Multi-product promotion opportunities
- Excellent brand recognition and conversion rates
- No negative carryover between months
- Comprehensive marketing materials
Limitations
- Lower maximum revenue share (40%) than some competitors
- Higher payment threshold ($150)
- CPA deals limited to high-volume affiliates
Commission Structure
888 Affiliates offers a tiered revenue share model that starts at 20% and increases to 40% based on the monthly net gaming revenue generated by your referred players:
| Tier | Monthly Net Revenue | Revenue Share |
| Bronze | $0 – $10,000 | 20% |
| Silver | $10,001 – $20,000 | 25% |
| Gold | $20,001 – $30,000 | 30% |
| Platinum | $30,001 – $50,000 | 35% |
| Diamond | $50,001+ | 40% |
Exclusive 2025 Deal
For 2025, 888 Affiliates is offering new partners a special promotion: 30% revenue share for the first three months regardless of performance, effectively starting new affiliates at the Gold tier while they establish their traffic and conversion patterns.
Promotional Tools
888 Affiliates provides one of the most comprehensive sets of marketing tools in the industry:
- Responsive banners for all products in multiple languages
- API integration for odds and game information
- Customizable text links and deep links
- Product-specific landing pages
- Advanced reporting and analytics dashboard
- Dedicated affiliate manager support
Comprehensive Comparison of Top Betting Affiliate Programs 2025
To help you make an informed decision, we’ve compiled a comprehensive comparison of the top betting affiliate programs for 2025. This table highlights key metrics including commission structures, payment terms, and promotional tools available to affiliates.
| Program | Max Revenue Share | Max CPA | Cookie Duration | Payment Threshold | Payment Frequency | Negative Carryover | API Access |
| Bet365 Partners | 45% | Negotiable | Lifetime | $100 | Monthly | No | Yes |
| DraftKings Affiliates | 35% | $500 | 60 days | $50 | Monthly | Yes | Yes |
| Betway Partners | 50% | $300 | 90 days | $100 | Monthly | No | Yes |
| 1win Partners | 60% | €200 | Lifetime | €50 | Bi-weekly | No | Limited |
| 888 Affiliates | 40% | $150 | Lifetime | $150 | Monthly | No | Yes |
“When selecting a betting affiliate program, look beyond the headline commission rates. Consider payment reliability, conversion rates, and the quality of marketing tools provided. The best program for you is one that aligns with your traffic sources and target audience.”
Emerging Betting Affiliate Programs to Watch in 2025
While established programs dominate the market, several emerging betting affiliate programs are offering competitive terms to attract new partners. These programs may not have the same brand recognition as the industry leaders, but they often provide higher commission rates and more flexible terms to gain market share.
Royal Partners
Offering revenue share rates up to 55% and CPA deals reaching €700, Royal Partners is aggressively expanding its affiliate network in 2025. The program provides access to multiple betting brands under one account, simplifying promotion and reporting.
PariMatch Partners
With a strong presence in Eastern Europe and expanding globally, PariMatch Partners offers revenue share rates up to 45% and excellent conversion rates in its core markets. The program provides comprehensive marketing materials in multiple languages.
ComeOn Connect
Focusing on European markets, ComeOn Connect offers revenue share rates up to 45% with no negative carryover. The program provides access to multiple betting brands and casino products, allowing for diverse promotion opportunities.
Understanding Betting Affiliate Commission Structures
To maximize your earnings as a betting affiliate, it’s crucial to understand the different commission structures offered by programs and how they align with your traffic sources and business model. Here’s a breakdown of the main commission types:
Revenue Share
Under this model, you earn a percentage of the net gaming revenue (NGR) generated by your referred players throughout their lifetime with the operator. Revenue share is typically calculated as:
NGR = Player Bets – Player Wins – Bonuses – Taxes – Fraud
Revenue share percentages typically range from 20% to 60%, with most programs offering tiered structures based on performance.
Best for:
- Affiliates with high-quality traffic that converts well
- Long-term passive income strategies
- Traffic sources with players who have higher lifetime values
CPA (Cost Per Acquisition)
With CPA deals, you receive a one-time fixed payment for each new depositing customer you refer. CPA rates typically range from $50 to $500, depending on the market, minimum deposit requirements, and negotiated terms.
Best for:
- Affiliates seeking immediate returns
- Traffic sources with high volume but lower player retention
- New affiliates building cash flow to reinvest
- Campaigns focused on specific sporting events or seasons
Hybrid Models
Hybrid deals combine elements of both CPA and revenue share, offering an upfront payment for new acquisitions plus a reduced ongoing revenue share. Common structures include:
- 50% of standard CPA + 50% of standard revenue share
- Full CPA + 10-15% revenue share
- Reduced CPA + full revenue share
Best for:
- Balancing immediate returns with long-term income
- Diversifying commission risk
- High-volume affiliates with negotiating power
Pro Tip: When negotiating commission structures, consider your traffic quality and player retention rates. If your referred players tend to remain active for long periods, revenue share will typically generate more income over time than CPA deals.
5 Strategies to Maximize Your Betting Affiliate Earnings in 2025
Beyond selecting the right programs, implementing effective strategies can significantly boost your earnings as a betting affiliate. Here are five proven approaches to maximize your revenue in 2025:
1. Negotiate Custom Deals
- Don’t accept standard terms without negotiation
- Leverage your traffic volume and quality for better rates
- Request performance-based increases after proving conversion ability
- Ask for exclusive promotional offers for your audience
- Consider hybrid deals that balance immediate and long-term income
2. Diversify Your Program Portfolio
- Work with multiple programs to reduce dependency risk
- Match different programs to different traffic segments
- Test new programs alongside established ones
- Compare conversion rates across programs
- Leverage competition between programs for better terms
3. Optimize Conversion Funnels
- Create targeted landing pages for specific audiences
- A/B test different promotional approaches
- Focus on pre-qualifying traffic before sending to operators
- Highlight exclusive bonuses and promotions
- Implement retargeting strategies for non-converting visitors
4. Target Seasonal Opportunities
- Create content around major sporting events
- Negotiate special event-based CPA increases
- Develop seasonal promotional calendars
- Focus on sports with higher betting margins
- Capitalize on new market launches and regulations
5. Leverage Data Analytics
- Track player value across different programs
- Analyze which traffic sources convert best with each operator
- Monitor EPC (earnings per click) to optimize placements
- Use cohort analysis to understand player lifetime value
- Adjust strategies based on performance metrics
6. Build Player Loyalty
- Create value-added content beyond basic reviews
- Develop trust through honest operator assessments
- Provide ongoing betting resources and tools
- Engage with your audience through multiple channels
- Position yourself as an advisor rather than just a promoter
Expert Strategy: Geo-Targeting for Maximum Returns
Different betting affiliate programs perform better in specific regions. By analyzing your traffic sources and matching them to programs with strong presence in those markets, you can significantly increase conversion rates and earnings.
- US Traffic: Focus on DraftKings, FanDuel, and BetMGM
- UK Traffic: Bet365, Betway, and 888 typically convert best
- Eastern Europe: 1win and PariMatch offer strong conversion rates
- Latin America: Betway and 1win have growing presence
- Asia: Focus on programs specifically targeting Asian markets
Exclusive Betting Affiliate Deals for 2025
Through our industry connections, we’ve secured several exclusive deals with top betting affiliate programs for our readers in 2025. These offers provide enhanced terms that aren’t publicly available through standard application channels.
Bet365 Partners Exclusive
Start at 35% revenue share (instead of standard 30%) with fast-track to 40% after just 20 NDCs in your first three months.
How to claim: Use referral code “BEST2025” when applying through our link below.
DraftKings VIP Package
$50 bonus on top of standard CPA rates for your first 20 referred players, plus expedited payment processing.
How to claim: Apply through our link and mention “VIPDK2025” in your application notes.
1win Partners Booster
60% revenue share guaranteed for six months (instead of standard three months) for all new affiliates joining through our link.
How to claim: Use referral code “BOOST2025” when registering through our exclusive link.
Important: These exclusive deals are negotiated directly with the programs and are subject to change. To ensure you receive the enhanced terms, make sure to use the provided referral codes and apply through our links.
Frequently Asked Questions About Betting Affiliate Programs
What is a betting affiliate program?
A betting affiliate program is a partnership between a sports betting operator and content creators or marketers. Affiliates promote the betting site to their audience and earn commissions for referred players who sign up and place bets. Commissions are typically structured as revenue share (percentage of player losses), CPA (fixed payment per acquisition), or hybrid models combining both approaches.
How much can I earn as a betting affiliate?
Earnings vary widely based on traffic volume, quality, and the commission structures negotiated. Successful betting affiliates can earn anywhere from a few hundred dollars to six or seven figures monthly. Key factors affecting earnings include:
- Traffic volume and quality
- Conversion rates
- Commission rates and structures
- Player lifetime value and retention
- Target markets (some regions have higher player values)
Which commission model is better: Revenue Share or CPA?
The optimal commission model depends on your traffic sources and business strategy:
- Revenue Share is generally better for high-quality traffic with good player retention, offering long-term passive income potential.
- CPA provides immediate returns and is better for high-volume traffic with lower retention or for affiliates needing consistent cash flow.
- Hybrid models offer a balance of immediate returns and long-term income.
Many experienced affiliates negotiate different models for different traffic segments to optimize overall earnings.
What is negative carryover and why does it matter?
Negative carryover refers to a policy where negative balances from one month (when players win more than they lose) are carried forward to subsequent months, reducing future commissions. Programs without negative carryover reset the balance each month, which is more favorable for affiliates. This is particularly important for revenue share deals, as a few big winners can significantly impact earnings if negative balances are carried forward.
How do I choose the right betting affiliate programs for my traffic?
Consider these factors when selecting programs:
- Geographic targeting: Choose programs that perform well in your traffic’s regions
- Commission structure: Match to your traffic quality and business model
- Brand strength: Stronger brands typically convert better
- Product quality: Better betting platforms retain players longer
- Payment reliability: Ensure timely and consistent payments
- Marketing tools: Quality promotional materials improve conversion
It’s often beneficial to test multiple programs with small traffic samples before committing to larger campaigns.
Are there any legal considerations for betting affiliates?
Yes, betting affiliates must navigate various legal considerations:
- Ensure you’re promoting licensed operators in regulated markets
- Comply with advertising regulations in your target jurisdictions
- Include responsible gambling messaging where required
- Disclose affiliate relationships as required by FTC guidelines and similar regulations
- Some jurisdictions require affiliates to obtain their own licenses
Legal requirements vary significantly by region, so research the specific regulations for your target markets and consider consulting with a legal expert specializing in gambling regulations.
Conclusion: Maximizing Your Betting Affiliate Success in 2025
The betting affiliate landscape in 2025 offers unprecedented opportunities for those who strategically select their program partners and implement effective promotion strategies. By focusing on programs offering the best combination of commission rates, payment reliability, and marketing support, affiliates can build sustainable and profitable businesses.
Remember that the “best” program isn’t necessarily the one with the highest headline commission rate. Consider your specific traffic sources, target audience, and business model when selecting partners. Many successful affiliates work with multiple programs, optimizing different traffic segments to maximize overall returns.
As the betting industry continues to evolve with new regulations, technologies, and market opportunities, staying informed about program changes and industry trends will be crucial for maintaining competitive advantage. Regularly review your program portfolio, test new opportunities, and refine your strategies based on performance data.
By leveraging the insights and recommendations in this guide, you’re well-positioned to capitalize on the best betting affiliate deals of 2025 and unlock higher commissions for your business. Remember that success in affiliate marketing comes from continuous optimization, relationship building with program managers, and delivering value to your audience beyond basic promotions.